The Business Marketing Manager drives superior customer value by developing and executing the go-to-market approach to reach prioritized customer segments and ensure profitability and growth of the assigned portfolio (MOS product; MoS & Fixed systems install base management) in alignment with the Markets’ Business and overall Marketing strategy. He/She ensures perfect and flawless new product introductions and launches for MoS at market/country level. They enable performance of the portfolio in scope, including phase-in and phase-out management, as well as helps sales teams by ensuring sales enablers are in place.

The BMM also supports and coaches the Modality Sales and Clinical teams in the Market as a one-point contact to the MoS & Install base Business, product and ensures Marketing strategy and plans are aligned. This includes marketing performance optimization (KPIs) and drives continuous improvements applying LEAN and commercial excellence.

Part of the IB management is to ensure APAC market updates IB data and manage the IB conversion on time. Measure will be on IB win rate and competitor IB win rate.

Your role:

• Marketing alignment: coordinate with business unit marketing and marketing ops team to build an effective marketing campaign and executing activities that can improve market share in MoS (peer-to-peer marketing, “try and buy demo programs, User group meetings, ambassador/rising star training programs).

• KOL & Reference sites: Maintaining and developing a regional network of clinical Key Opinion Leaders (KOL’s)and in coordination with clinical science, jointly driving ideation and feasibility studies on future technologies in line with the BIU strategy and its stakeholders (KOLs in vascular & Orthopedics).

• Sales Strategy Evolution: While not directly handling immediate sales, s/he needs to coordinate with sales ops team to ensure that there is proper alignment on MoS projects to ensure that there is ample time to prepare the business unit for supply and delivery.

• Direct Customer Engagement: Proactively engage with key customers to discuss and understand their long-term strategies, behaviors, and procurement practices. Lead conversations about future business models and practices, shaping the market's direction for the upcoming years. If required, provides customer presentation on company’s future directions, NPIs or clinical capabilities of the systems.

• Portfolio Strategy & Management: Handle the lifecycle of MoS & Fixed system portfolio, ensuring timely product introductions, phase-outs and replacement of systems.

• Market Analysis: Stay attuned to market trends and competitor actions. Use insights to inform long-term product decisions and strategic direction.

• Strategic Collaboration: Foster strong relationships with Category and Product Managers, ensuring that the broader team is aligned with long-term market needs and insights.

• AOP process: Incorporate key enablers into overarching business strategies, provides input in the annual marketing plan.

• Commercial Lead for the Long Term: Spearhead Business Development discussions with customers, government, and procurement groups. Outline and champion the roadmap and future of Mobile surgery business.

• Performance Tracking: Monitor long-term performance metrics, ensuring alignment with the company's strategic direction.

• Market Expansion Initiatives: Convert competitor territories, particularly competitor IB and identify opportunities to lay groundwork for future business growth.

• Team Leadership: Lead the specialist support team in alignment with the company's transformative vision.

You're the right fit if:

• Bachelor's degree preferred.

• 5+ years of clinical sales experience in hospital setting preferred.

• Ability to effectively manage assigned accounts in terms of driving utilization, customer relationship management, problem resolution, and business planning.

• Strong clinical and technical knowledge with the confident to knowledgeably engage key stakeholders such as physicians, clinical staff, nurses, department managers, and supply chain to present a value proposition.

• 5 + years of marketing & sales management experience in an environment involving complex bundled deals.

• Professional presence that influences desired results with both external and internal stakeholders.

• Strong interpersonal, presentation, verbal, and written communication skills.

• Excellent planning and organizational, project management and time management skills.

• Ability to develop product positioning strategies in conjunction with district leaders and modality specialist.

• Must reside within APAC territory with the ability to travel as needed.

• Strong leadership and team building skills and ability to effectively leverage other people.

• IT Solutions sales experience.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 2.5 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there,you can also learn about our recruitment process, or find answers to some of the frequently asked questions.