Job Information
IHG Marketing Executive (Part Time / 23hrs per week) in Perth, Australia
About us
InterContinental Hotels Group are one of the world's leading hotel companies. Present in around 100 countries, we have over 160 million guests staying in 889,164 rooms in more than 6,000 hotels per year.
You'll know some or all of our 16 hotel brands. Some of the best known and most popular in the world include InterContinental Hotels & Resorts, Holiday Inn, Crowne Plaza Hotels & Resorts, Regent, Six Senses, and Hotel Indigo.
Based at InterContinental Perth City Centre, as a part time Marketing Executive you will be one of the key brand custodians for InterContinental Perth City Centre and Holiday Inn Perth City Centre, plus any other IHG hotels as assigned.
This role is responsible for delivering proactive marketing initiatives to two of the Western Australian IHG managed hotels including a myriad of restaurant and bar venues.
We are searching for an experienced and dynamic Marketing & communications professional who is passionate about brand excellence, creative content creation and delivering innovative social media strategies across all hotels.
Your day to day
You will work closely within the IHG WA Centralised Marketing team to support and deliver marketing activities for both InterContinental Perth City Centre and Holiday Inn Perth City Centre. The Marketing Executive will need to excel in social media management, content creation and influencer relations. This includes developing and executing engaging social campaigns, creating compelling content across various platforms, contributing on a high level to influencer collaborations, and analyzing performance metrics to optimize strategies.
Some of the main responsibilities day to day include:
Assist the Marketing Manager is developing and implementing social media strategies to increase brand awareness and engagement
Manage and maintain all social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn
Create original, high-quality and on-brand content including signage, printed marketing collateral, social media posts, videos, graphics
Lead implementation of guest journey across multiple brands and their respective social channels
Monitor social media trends and stay abreast of industry updates to identify opportunities for growth
Collaborate with internal teams to ensure brand consistency and alignment with marketing objectives
Engage with followers, respond to comments and messages, and foster a sense of community
Analyze performance data and metrics to evaluate campaign effectiveness and make data-driven decisions
Stay up-to-date with emerging social media platforms and technologies, and explore innovative ways to enhance the hotels digital presence
Collaborate with the Digital Marketing Executive on EDMs
Monitor industry and competitor trends, maintaining knowledge of market competition and awareness of opportunities
What we need from you
The ideal candidate will have a creative flair, excellent communication skills, and a strong understanding of marketing trends. More specifically, the successful candidate will have:
Bachelor's degree in Marketing, Communications, or related field
3+ years experience in social media and content development
Proven results building a social media audience and driving engagement
A passionate storyteller who has the ability to adapt tone and voice of content across varying brands
Strong writing, editing, proofreading and photography skills with impeccable attention to detail
Proficiency in social media analytics tools and platforms
Creative mindset with the ability to think outside the box and generate fresh ideas
Excellent communication and interpersonal skills
Ability to work independently and as part of a team in a fast-paced environment, across six evolving brands
Unrestricted working rights for Australia.
What we offer
You’ll be rewarded for your hard work with a range of benefits that supports you throughout your IHG career journey
Free hotel meals in staff canteen each day
Dry-cleaning of work attire
Paid birthday leave - hip hip hooray!
Paid parental leave
Proactive paid wellness and mental health days
Some of the best colleague discounts across our IHG Hotels for accommodation, food and beverage
A massive colleague discounts platform for all your favorite brands and retailers
Most importantly, your career journey will be supported through our lifelong development programs, IHG career milestone celebrations, and transfer of leave entitlements as you move and grow with IHG.
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?
As the world’s first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s, we are passionate about sharing our renowned international know-how and cultural wisdom in truly impressive surroundings. We all take great pride in being genuine ambassadors of the InterContinental®️ brand and to be part of the brand you will have a thirst for travel, passion for culture and appreciation for diversity. We create inspiring experiences for those seeking a richer perspective on the world. If you’d like to embrace a world of opportunities, we’d like to welcome you to the world’s most international luxury hotel brand.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
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