Description/Job Summary

Position: Marketing / Group Marketing Specialist

Position Objective:

This position reports to the Senior Executive Manager. The Marketing / Group Marketing Specialist is a multifaceted role that will facilitate all aspects of Fantapak & other Grocery/Retail marketing efforts, including design, traditional & digital marketing techniques, photography, website management, and other marketing initiatives. This position will play a key pro-active role in the expansion of Fantapak & other Grocery/Retail's internal & external B2B market presence. In conjunction with the strategic direction of the company, the key focus of the Marketing / Group Marketing Specialist is to recommend and develop engaging marketing content that will enable the sales team, including the management and design of up to date web content, utilization of analytics for direct marketing efforts, assist in the creation of original artwork for both custom and stock product lines, generate and manage a database of product photos & videos and generate excitement both internally and externally through the development and deployment of integrated sales and marketing tools.

Duties:

• Recommend and participate in the development and completion of all marketing strategies & programs

• Utilize Adobe Suite to create, maintain and update traditional, digital marketing & video material such as spec sheets, sell sheets, FAQ's, flyers, infographics, trade show material, advertisements, social media posts and other sales & marketing materials

• Shoot, edit and organize product photos and videos keeping in line with brand standards

• Manage and maintain Fantapak's website, including writing, designing and editing web page content to keep the site up-to-date

• Keep current on standards, trends, and requirements for modern web applications

• Utilize Analytic tools to gauge the effectiveness of Fantapak's marketing efforts and apply the information to optimize and craft new marketing material that is aligned with target market

• Design appealing packaging and artwork, including but not limited to Fantapak, which align with the specific company's vision and brand identity

• Develop and manage internal communication content (ITV) to ensure Fantapak's & Inteplast's key messages are distributed on a regular basis

• Develop graphics, messaging and output for Fantapak and Grocery/Retail internal or external social media

• Maintain a dynamic marketing calendar to pro-actively schedule announcements against industry events, market seasonality and company news, etc.

• Promote new and existing products to inside and outside Sales to generate interest and increase revenue

• Maintain and update company archives and use information for basis of communications

• Track competitor news and trends and report to Management Team

• Arrange events and coordinate all needs for tradeshows

• Attend, photograph and document company events

• Maintain and update customer and media contact lists

• Prepare samples, maintain neat, orderly and stocked sample room

• Provide monthly report including completed projects, open projects and projects upcoming for following month, running ITV counts, updates to web-site, pertinent market/competitor updates, etc.

• Maintain an understanding of current marketing trends and practices through continuing education, reading or participation in professional conferences, workshops or groups

• Provide suggestions and insights into new and emerging design trends and capabilities in the digital marketing space

• Understand the requirements and specifications of video, GIF, and other types of digital assets

• Stay up to date on specs, file size requirements and technical requirements for digital marketing

• Adhere to Fantapak and Inteplast brand guidelines, business practices and philosophies

• Aid various departments within Fantapak with special projects, as requested

• Engage with external vendors and agencies while developing high-quality content for special projects

• Utilize online services such as Constant Contact to distribute, track and manage results of email & direct marketing efforts

• Review incoming container lists and update necessary information on sales orders

Experience Requirements:

• Bachelor's Degree in Marketing

• 3 to 5 years Marketing experience

Skills/Qualifications:

Established computer skills, including Adobe Creative Suite, and proficiency in Microsoft Office products

Strong portfolio demonstrating excellence in ideation and design

Ability to recommend, conceive, design, develop and apply creative ideas across digital channels

Digital object/brand photography

Ability to create video content

Knowledge of graphic design principles and practices, including layout, typography and use of tone and color

Familiarity with front-end website development & design, experience designing and implementing landing pages plus practice with SEO / SEM, analytics, etc.

Experience with analytics tools and data analysis

Experience in branding and design for both print and digital

Thorough understanding of display and social media specifications

Detail oriented to ensure accuracy in all facets of design and execution

Excellent organization skills and the ability to manage multiple projects/campaigns at the same time with commitment to meeting deadlines

Understanding and ability to utilize AI tools to enhance content

Mindset to work independently, be self-motivated, creative and think strategically

Ability to collaborate with multiple departments, across divisions, at a variety of levels

Comfortable in fast-paced environment and able to adapt quickly to evolving priorities

Benefits:

• Medical

• Dental

• Life Insurance

• 401K

• Paid Time Off / Vacation

• Competitive Pay